Marketing Workbench
Once the marketing plan is created, the focus shifts towards execution.
Managers are required to clearly define detailed process steps, identify contributors and reviewers, as well as due dates in a project and then have clear visibility into the project status. Managers can then proactively take action when something is behind schedule and provide a mechanism for electronic review and approvals with escalations so bottlenecks are eliminated ensuring flawless execution of a project.
The Assetlink Marketing Workbench provides these capabilities to the marketing organization. Key features include:
